Interactive Drill-Down Chart

Explanation

The Interactive Drill-Down Chart presents a three level hierarchy of viewer statistics:

Benefit

Instant visual representation of the viewers who reacted most positively to a display. Use drill down to reveal statistics on gender split, their age group and even their emotions.

Impressions Chart

Explanation

This chart shows the number of viewers with the ability to filter based on their gender and age band in a selected date range.

Benefit

Use impressions chart:

• to show prospective clients
  • proof of reach,
  • audience profile and even
  • premises’ footfall.
• define third party advertising fees, i.e. cost per thousand viewers (CPM)

Demography Chart

Explanation

This bar chart illustrates the proportion of viewers age for each gender. You can, for instance, infer that the majority of male viewers are senior adults.

Benefit

So easy to measure footfall based on gender and age at one or several locations using demographic data.

Emotion Chart (Age)

Explanation

This chart portrays viewers’ emotions detected for each age band.

Benefit

Easy to assess each age band’s response to a new message, broadcast or promotion.

Emotion Chart (Gender)

Explanation

This chart provides a graphical representation of the emotions detected across genders.

Benefit

The emotion report lends an insight into each gender’s response to a new message or promotion.

Hourly Age Variation Chart

Explanation

This chart shows the aggregated distribution of viewers’ age bands on an hourly basis.

Benefit

This report:

• provides retailers the preferred shopping times of each age group
• gives marketers the opportunity to niche target specific age groups at specific time using this hourly age variation chart

Hourly Gender Variation Chart

Explanation

This chart reflects the gender breakdown of total viewers on an hourly basis.

Benefit

Using this data retailers can:

• set staffing levels to suit specific gender footfall at one or several locations based on previous trends
• schedule gender specific messages and promotions to run at identified peak times.

Average Dwell Times

Explanation

This chart reflects viewer engagement in terms of the average time spent looking at a device.

Benefit

Determine the optimum length of marketing messages using average viewing times.

Dwell Time Chart

Explanation

This chart reflects viewer engagement in terms of the time spent looking at a device, i.e. Glance (0-2 secs), View (2-20 secs) and Watch (20+ secs.) Filters reveal dwell times based on gender and age bands as well as tracking their patterns over a period of time.

Benefit

Use dwell time/sales correlations to accurately determine the effectiveness of promotions and digital signage ads.